Your phone is not listening to your conversation, you are probably giving it the information you need-Technology News, Firstpost

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Have you ever chatted with a friend about purchasing an item and received an ad for the same item the next day? If so, you might have wondered if your smartphone is “listening” to you.

But is it really? It is no coincidence that the object you were interested in was the same as the one you were aiming for.

But that doesn’t mean that your device is actually listening to your conversation – it doesn’t have to. You may have already provided all the information you need.

Can you hear the phone?

Most of us regularly Our disclosure Information for a wide variety of websites and applications. This is done when you grant certain permissions or allow “cookies” to track online activity.

“First-party cookies” allow websites to “remember” certain details about their interactions with the site. For example, you can use a connection cookie to save your connection information so that you do not have to re-enter it each time.

However, third-party cookies are created by domains outside the site you are visiting. Third parties are often marketing companies that are affiliated with proprietary websites or applications.

The latter hosts the advertisements of the marketers and provides access to the data that the marketers collect from you (this gives you permission by clicking on a pop-up that probably looks harmless).

This way, advertisers can build the big picture of your life: your routines, your wants, and your needs. These companies are constantly trying to measure the popularity of their products and how it is changing based on factors such as the age, gender, height, weight, work and hobbies of customers.

By categorizing and aggregating this information, advertisers use what is called to improve the recommendation algorithm. Recommendation system Towards the target The right customer with the right publicity.

The computer works behind the scenes

Artificial intelligence (AI) has several machine learning techniques that help systems filter and analyze data, such as grouping, classifying, and associating data. Reinforcement learning (RL).

RL Agent Train yourself It’s similar to learning to repeat an action when a young child leads to a reward, based on feedback from user interaction.

When you like or tap on a social media post, a reward signal is sent to the RL agent to confirm that you are attracted or interested in the post. In all cases, a message about your personal interests and preferences will be sent to Agent RL.

When you start to actively like “mindfulness” posts on social platforms, the system learns how to send advertisements to businesses that may have relevant products and content.

Ad recommendations may also be based on other data, including, but not limited to:

  • Other ads clicked through the platform
  • Personal information provided to the platform (age, email address, gender, location, device accessing the platform, etc.)
  • Information shared with the platform by other advertisers or marketing partners who already have you as a customer
  • A specific page or group that you joined or liked on the platform.

In fact, AI algorithms take a huge pool of data for marketers and use it to build entire social networks and rank people around them based on their “attention” (interaction). Useful for.

Then they can start targeting you with ads based on your own data as well as data collected from your friends and family using the same platform as you.

For example, Facebook may be able to recommend what your friends have recently purchased. You didn’t have to “listen in” to the conversation between you and your friends to do this.

Exercising your right to privacy is an option

Application provider Hypothesis In order to provide users with clear terms of service on how they collect, store, and use data, these days you need to be careful about what permissions you give to the apps and sites you use.

If in doubt, give permission as needed. It makes sense to allow WhatsApp to access cameras and microphones, as some services cannot be provided without it. However, not all apps and services need just what they need.

Maybe you don’t mind receiving targeted ads based on your data and you may be interested in it. study People with a more “practical” (or practical) worldview have shown that they actually prefer recommendations from AI to recommendations from humans.

However, AI recommendations constrain people’s choices, Minimize serendipity Long-term. By presenting consumers with algorithmically curated choices about what to look for, read and broadcast, businesses can implicitly keep our tastes and lifestyles in a narrower framework. I can do it.

Don’t you want to be predicted? can’t predict

Here are some simple tips you can follow to limit the amount of data you share online. First of all, you need to regularly check the permissions of your smartphone app.

Also think twice before your app or website requires specific permissions or allows cookies. If possible, avoid using your social media account to log in or sign in to other sites or services. In most cases, you have the option to register by email. Mail burner..

Remember that once you have started the connection process, you only have to share as much information as you need. Additionally, if you are privacy sensitive, consider installing a Virtual Private Network (VPN) on your device. This hides the IP address and encrypts your online activity.

Try it for yourself

If you still think your phone is listening to you, you can try a simple experiment.

Go to your smartphone settings and limit microphone access for all apps. Pick a product that you know you haven’t researched on any device and talk a little louder to others.

Try to repeat this process several times. If you still don’t see targeted ads after a few days, your smartphone isn’t really “listening”.

There are other ways to find what is on your mind.

Dana Raza The Degan,Teacher, Swinburne University of Technology

This article will be republished from conversation Licensed under Creative Commons. Read original work..

Your phone is not listening to your conversation, you are probably giving it the information you need-Technology News, Firstpost

Your phone is not listening to your conversation, you are probably giving it the information you need-Technology News, Firstpost



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