Women entrepreneurs and civil society activists invited to use social networks

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Facilitator of a meeting of women in business of the Gender Networking Program in Tanzania held last week in Dar es Salaam, Sadaka Gandi said that women who own businesses or businesses that provide services or produce goods must invest in promotion and advertising.

“Generally speaking, advertising or posting on the Internet is an easy and inexpensive way to reach more people with our products and services. Women should use social media by discussing business ideas and promoting their products and services, ”Gandi said.

She has told hundreds of women in civil society and the private sector that in the globalized world, social media offers the best opportunities for entrepreneurs to tap into. Gandi also told his peers that the web also contains vital information on how people can run their businesses successfully, as well as online courses offered by experts.

“It is on the Internet that someone can find answers to the problem you want to know, so what you need to focus on is obviously good use of the Internet rather than putting things that cannot help you move forward, ”she advised.

She further noted that in today’s world doing business digitally is also convenient as consumers are located anywhere in the world. “We need to start thinking about selling in the global market and not just limiting ourselves to the domestic market,” the TGNP facilitator urged.

Social media groups have challenges

One of the participants, Dr Dinna Mbaga, said that there are many challenges in using social media and it is necessary for businesswomen to know them and find solutions to avoid being cheated.

“Some adults see social media as a luxury while others, overwhelmed with family responsibilities, don’t have time to use the internet and thus miss out on business opportunities,” said Dr Mbaga.

Mbaga’s observation was supported by Adelina Muluge of the Voice for Women with Disabilities Institute in Tanzania, who noted that some married women who are prohibited by their spouse from using the Internet, must change by convincing them.

“It is high time to raise awareness among spouses more about the importance of using the Internet and social media for doing business, bearing in mind that the world has now become a village,” said Muluge.

Social media opportunities

Another participant in the TGNP meeting, Hellen Bulugu, said that it is important that most businesses are currently operating digitally due to the fact that the markets are limitless. “What is needed is to focus on making good use of the Internet by not publishing the products and services that we sell,” Bulugu said while warning those who think Internet use is a luxury.

She explained that good use of You Tube, Facebook, Instagram and other social media platforms can help businesses grow quickly, but also help build the capacity of entrepreneurs when they interact with experts located in the area. anywhere in the world.

“The biggest problem is deciding what to post on the internet, but now that we have learned it is clear that we can take a step forward with our business,” she said.

Online business

According to Lilian Mmari of Haki Elimu, doing business online is more than photographing and posting products online. “First you need to focus on creating and promoting your goods and services in the market by showing them the value and quality of those things,” Mmari suggested.

She gave the example of a clothing salesperson who needs to prepare a video or write an article about the available styles, colors and different models offered, ”she said. “E-commerce is currently a huge industry on a global scale that we need to join,” noted Mmari.

In her remarks at the meeting, Joyce Mkina, senior official at TGNP, said that the internet and social media allow women to be easily connected on a single platform where they can share their knowledge and skills on the market. online business potential.

“In this discussion, we have identified various weaknesses which can be discussed and solved through a single platform,” Mkina said while noting that through such a social network, members can also educate each other on d ‘other issues such as business registration, taxation. and access to credit facilities to invest in the expansion of these businesses.


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