Will Smith Backs $ 4 Million Funded FinTech Startup to Tackle Wall Street and Provide Investors with Better Information

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SAN FRANCISCO, September 21, 2021 / PRNewswire / – Before, a strategic investment platform and companion app at Robinhood, Coinbase, Stash, and more that help guide better investment decisions for new investors, today announced the launch of their new app, with funding from Will smith Dreamers VC and other notable investors totaling $ 4 million nowadays. Front is leading the next wave of strategic investing technologies to help people navigate the risky waters of stock and crypto investing by offering better information for free, like the all-new Front Score.

The Front Score provides powerful stock and portfolio analysis with one simple number. More than 70,000 people trust Front with more than $ 500 million value of assets connected to the application through existing brokerage accounts. The Front app is used by Millennials and Gen Z retail investors, most of whom are already using trading apps and looking for better investment advice. The company’s investors include Will smith Dreamers VC, co-founder of Facebook, at Eduardo Saverin B Capital Group, Motivate VC, Alumni Venture Group, DCVC Managing Partner and co-founder, Matt Ocko, Kevin Mahaffey’s SNR.vc, and other notable angel investors, to change the retail investing scene.

“Young people and new investors have been swept away by the recent boom in retail investment, but they are absolutely unprepared,” said Bam Azizi, CEO and co-founder of Front. “The high-risk, high-return investment antics from questionable sources are sensationalized, and without better tools to help discern right from wrong, people can lose their chance for financial stability. Front is the app every investor needs to navigate the overwhelming sea of ​​investment choices and information, to protect their financial future. ”

Front has unveiled a new version of its free app to give investors information that rivals that on Wall Street. It’s powered by Front Score technology, a proprietary AI algorithm powered by financial data, market performance, ESG, and company news, and personalized for people’s portfolios. The new app also features an intuitive design and a social community that integrates the human element into the investment decision-making process.

The announcement of Front’s support by Will smith follows the name of a former executive of Soros Fund Management and former SVP of Ellie Mae to its advisory board. Front was founded in 2020 and launched its first generation app in early 2021. The new Front app is still free and now available for iOS and Android, enabling new investors to invest better together.

About the front
Front is leading the next wave of strategic investing technology with the Ultimate Investment Platform and Front Score technology. Like a companion app at Robinhood, Coinbase, Stash, and more, Front guides investors with better investment information. Based at San Francisco, California, Front was founded in 2020 to help people build stronger financial futures. The front is a Registered Investment Advisor (RIA) with the SEC. Investors understand Will smith Dreamers VC and B Capital Group, co-founder of Facebook. The advisers include executives from Google, Microsoft, Visa and Target. Get the free Front app for iOS and Android. Learn more about GetFront.com.

Lauren Weatherall
[email protected]
(415) 322-3015

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