Twitter is developing new features to boost online shopping

Twitter wants to boost purchases from its platform by facilitating the process. Like many other social networks, Twitter hopes to make a place for itself in the e-commerce market on social networks. And that’s why the platform has chosen to introduce an option that alerts users to new product launches.

Twitter does everything in its power to keep users connected. The social network continues to focus on developing new features related to online shopping through its platform. The latest development gives users the option to receive alerts on the launch of certain products.

Named “Product Drops”, the option allows brands to announce their product launches before they are available, giving users time to sign up to be alerted when something interesting goes on sale. Users will receive a notification from Twitter 15 minutes before the sale opens and one second at the exact time of its launch.

By clicking on the link present in the notification, users will then be redirected to the brand’s website to make the purchase. They will also be able to access the price, a description and photos of the product by clicking on the brand’s tweet.

Here’s what the new shopping features will look like. Image credit: Twitter

Dior clothing, The Home Depot, Lego, Jeff Staple, Fossil and Union Los Angeles are the first brands to participate in the program, Twitter said.

For now, the alert option is only in the testing phase in the United States and is only available for users with the iOS app and in English. We can expect Product Drops to roll out globally if the test proves successful for Twitter.

Instagram launched a similar test in 2019. Since then, social networks have given more impetus to online shopping, a trend that has accelerated with the Covid-19 pandemic. Recently, YouTube even planned to launch the second edition of its Beauty Festival, a live shopping event.

Featured Hero and Image Credit: Souvik Banerjee on Unsplash

This article was published via AFP Relaxnews


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