Should you create a Wikipedia page?

“The the first duty of a cultivated person is to always be ready to rewrite the encyclopedia.

– Umberto Eco, Serendipities: Language and madness

Wikipedia, the online encyclopedia began with its first posts in January 2001. Since then, the sometimes-maligned site has been used by people to uncover stories and information on a dizzying array of subjects, people, places, and more. organizations. While the fact that ordinary people can edit a Wikipedia page – even with sourcing information – makes it a questionable source for anyone doing legitimate research, neither is the fact that it can be edited by ordinary people. no longer lost to public relations (PR) professionals and the entities they serve. The process requires someone not affiliated with the organization to create the page in order to avoid obvious conflicts of interest. However, there are good practices for influencing what gets posted on a page, making it a potentially valuable PR tool.

Things to know

Before you dive into the best practices for writing a Wikipedia page for your business, there are a few things you should know. To begin with, this article from Inc., “8 Things You Should Know About Wikipedi,” emphasizes that the site is a site that anyone can make edits to. This means that while Wikipedia has a community of volunteer editors, a business needs to constantly monitor their page once it’s been written. This leads to another point regarding the not-so-straightforward process of dealing with inaccuracies. Since the site is edited by a decentralized group of volunteers, it is difficult to request changes to a page. This is because, unlike a newspaper, magazine or newspaper, there is no editor to hire. Recently, IncThe article by. makes a point of saying that it is not at all necessary to have a Wikipedia page, because it “ultimately has no effect on the commercial dynamics”. However, there are some advantages to having a business page: the most important is the fact that Wikipedia is often the first result of search in engines and that the information on the pages is often the first thing a person sees during the search. of a search. That said, there are a few key things to keep in mind when building a business page.

Not just a place to promote yourself

First of all, it should be understood that a corporate Wikipedia page is not meant to be an avenue for self-promotion. Like this, “4 Best Practices for Writing Great Content for a Wikipedia Page”, from The Mather Group, eloquently explains, a great Wikipedia page is “complete, well researched, neutral and well organized.” Essentially, a good page has all the major facts or details, makes statements supported by verifiable sources (not a series of links directing readers to your business page), remains neutral in tone, and is divided by headlines from track and section. The same article ends by saying that, as long as these rules are followed, your content will have a lifespan. One more thing that is paramount in keeping a page is that a business must disclose conflicts of interest. This means that if you are closely associated with the content of the Wikipedia page, this information should be disclosed and you are not allowed to make any changes yourself. More information on this can be found here. The problem of editing your page once it’s been written remains. Nonetheless, there is a process that one can follow to make changes.

For making changes to your business page, this article, “Wikipedia: Best Practices for Changing Your Business Page,” from CASACOM provides excellent information. To briefly summarize what he says, using the “Speak” section of your page is “the only way for a business to edit their own page according to the site guidelines.” It further explains that using reliable sources, constantly reviewing and monitoring your page, and using the “Request for Feedback” and “Third Option” resources when you disagree with a publisher are the most effective ways to maintain a well edited and accurate page.

Conclusion

Long after its founding in 2001, Wikipedia continues to be a source of easily digestible information on a variety of topics. While it is not necessary to run a successful business, having a page for your business can be beneficial as the site is well suited to Google’s search algorithm. If you are intending to build a page, the keys to remember are to disclose conflicts of interest and follow guidelines, be thorough but brief, back up your claims with neutral and reliable sources, and stay active. in monitoring your content.



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