Reward the Joy of Marketing Stars – Graeme Atha
As we look forward to our marketing community coming together again in a big room, this event format has had the benefit of sharing the experience with a much larger audience beyond colleagues and contacts from the lodge. industry, including families and friends of the finalists.
For many of our winners, the ability to share their special moment with loved ones really adds to the experience.
The Star Awards have been developed in accordance with our overall vision to be the world’s most progressive network of marketers, working together to advance our profession’s contribution to business and society. This fits perfectly with our local vision of creating a vibrant marketing community in Scotland renowned for its thoughtful thinking, innovation and creativity.
These awards also reinforce our goal of encouraging our members to do well, do good and feel good about our profession and our marketing community.
TV presenter and Invictus Games Ambassador, JJ Chalmers hosted the evening and presented awards in the Development, Strategy, Communications, Area President and Champions categories.
Star Award President Petra Cameron of NatWest Group opened the show and highlighted the quality and breadth of nominations despite it being a very difficult year for all. Writing a successful application really takes a lot of blood, sweat and tears as well as great teamwork.
Awards in the Development category included the Star School Award which was won by the 10 Scents team at Lochend Community School in Glasgow.
The Aspiring Creative Star Award was developed this year to encourage people from all walks of life to submit an application with a chance to win a paid internship with leading agency Union Direct. The brief was to confront Scotland’s racist past while acknowledging the positive history of black people. 48 inspiring submissions were received and Maxime Rommes and Sarah Harvie were announced the winners of their Smoke and Chains entry.
Rising Agency Star was awarded to Lyndsay Snoddon of The Union. Rising Creative Star went to Nicola Laurie of StudioLR, and Rising Marketing Star went to Naomi McCann of Seafish.
The Champions category included awards for marketing plans and events developed in response to the Covid-19 pandemic. Studio Something, Innis & Gunn and Material were among the winners.
A special award for inspiring leadership of the Covid-19 response has been presented to Pauline Aylesbury of the Scottish Government, who has been recognized for her personal contribution to a wide range of important public health campaigns developed over the past year.
The Inspiring Marketing Leader of the Year award went to VisitScotland’s Cat Leaver.
The Inspiring Agency Leader of the Year award was presented to Barrington Reeves of the Too Gallus agency in Glasgow. Too Gallus also won the Chairman’s Award for SME Agency and the Champions of Equality, Diversity and Inclusion Award.
The Featured Agency of the Year and the Featured Marketing Team of the Year were judged on nominations in all award categories as well as the organization’s overall performance during the year.
The Union won the Featured Agency of the Year award after receiving gold in the Digital Strategy, Design and Public Sector categories.
The Scottish Government won the Featured Marketing Team of the Year award with three gold stars in the Marketing Planning, Advertising and Public Sector categories.
Being a shortlisted Star Awards finalist is a big accomplishment and winning an award is a real cause for celebration.
Graeme Atha, Director of The Marketing Society