Polo Ralph Lauren x Fortnite Stadium Collection Player Tournament and Twitch Livestream 2022
While some fashion and lifestyle brands have yet to take the metaverse or have been slow to engage consumers via the World Wide Web,
epic games’ The hugely popular title, Fortnite, boasts over 400 million users across its single-player and team-play services. And designed as a digital first initiative, the polo ralph lauren x The Fortnite collaboration involves a capsule collection of items that will be made available for Fortnite gameplay.
New Polo The “Stadium” collection includes complete running gear for men and women (with front zipper), fitted caps, outerwear and a newly designed pair of Polo boots. Red, black, white, and blue colorways are featured, while cosmetic items will also be available in the drop. Digital and physical items have been created for the capsule, while it’s also the first time in the brand’s history that its iconic “Polo Pony” logo has been redesigned (specifically for this launch).
Commenting on the partnership between the two companies, Ralph Lauren’s Chief Brand and Innovation Officer, David Lawrence, states, “Ralph Lauren has always engineered dreams and created new worlds, and today, our collaboration with Fortnite will deliver a groundbreaking experience for a new community of next-gen gamers and consumers. Our partnership represents a completely new vision for the Ralph Lauren brand – designing first for the metaverse – that is firmly focused on the future. We are excited to continue to lead digital exploration, building on our decades of experience in pioneering innovation.
From November 2, the physical capsule collection will be available on Ralph Lauren websitewhile Fortnite digital items will be added for sale in the Fortnite Item Shop November 5. Additionally, a live Twitch launch event will take place on November 3 (1:00 p.m. ET), to celebrate the launch of the collaboration – featuring an exclusive performance by Polo G. And a very first Polo players tournament “Stadium Cup” co-organized by a luxury brand will take place on November 4th.
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