Opera partners with Yat to enable emoji-based web addresses – TechCrunch
Web browser Opera enables emoji-only web addresses, the company announced on Monday. Opera says the new collaboration brings a new level of creativity to the internet. The new feature is possible thanks to a partnership with yat, a startup that sells URLs containing emojis and owns the Y.at domain. Through Yat, you can make a one-time purchase and the company will provide you with your own Y.at link.
Opera says the emoji-centric integration makes it easier for users to find and be directed to Yat pages, which are unique domains generated when a Yat is created from a custom string of emojis. Following the integration, Yat emoji web addresses on Opera no longer need to be followed by “.y.at”, as before. Additionally, emojis embedded in web pages will now automatically link to the corresponding Yat page.
“The partnership marks a major paradigm shift in how the internet works,” Jorgen Arnesen, executive vice president of mobile at Opera, said in a statement. “It’s been almost 30 years since the World Wide Web was launched to the public, and there hasn’t been much innovation in the web linking space: people still include .com in their URLs. Thanks to integration with Yat, Opera users can ditch .com or even words in their links and just use emojis to be directed to websites. It’s new, it’s easier and more fun.
Users can customize their Yat page or redirect it to anywhere else on the web. Several celebrities were early adopters of Yat Pages. For example, American DJ Steve Aoki uses his Yat page to direct people to his website and his rapper lil wayneYat’s page takes you to his record label. Kesha has her Yat bond in his Twitter bio.
Of course, users can buy their own domain name that supports emojis and use that instead of a Yat link, but Yat has made that process faster and easier for those who don’t have the time, resources or technical expertise to do so. But this convenience comes at a cost. The fewer emoji characters in a Yat, the more expensive it is.
Opera notes that with more than 90% of the world’s 4.6 billion users using emojis to express themselves, its new partnership with Yat is giving people a new way to be present online. He also points out that the new partnership unlocks improved functionality because users don’t have to type alphanumeric characters into a URL.
“Whether you’re an artist, musician, creator, business owner, or just want to grow your following, this integration is invaluable, making it easier for you to connect and share content with your community. thanks to your unique channel of Yat emojis,” Yat co-founder and CEO Naveen Jain said in a statement.
Today’s announcement comes as Opera recently launched its web3 “Crypto Browser” in beta. It includes features such as an integrated crypto wallet, easy access to cryptocurrency/NFT exchanges, support for decentralized applications (dApps) and more. The goal of the browser is to simplify the web3 user experience.