Mobvista announces interim results for 2021. Subsidiary of Mobvista, Mintegral, turnover increases 40.6% to 224.7 million dollars
GUANGZHOU, China, August 31, 2021 / PRNewswire / – Mobvista (stock code: 01860.HK) reports record revenue reaching a total of US $ 307.8 million, an increase of 15.3% year-on-year. In addition, the intermediate results announcement reveals that programmatic advertising subsidiary, Mintegral, continues to be the primary growth driver for the company. In the first half of 2021, Mintegral’s turnover reached US $ 224.7 million, 40.6% more compared to the same period of 2020 and representing 73.0% of Mobvista’s total revenue in the first half of 2021.
intermediate results announcement also shows that the number of traffic publishers accessing Mintegral’s programmatic advertising platform has increased significantly: 417 new traffic publishers have joined the platform for an increase of 8.22% compared to that at the end of 2020. At the end of the reporting period, Mintegral cooperated with 5,226 traffic editors.
Earlier this year, Mobvista
announced the planned acquisition of
Reyun, from China leader in mobile measurement and in the MarTech company. The acquisition was valued at approximately 1.5 billion RMB (including cash and
Reyun’s mobile analytics footprint in China strategically helps Mobvista to increase the value it brings to global customers and improve the marketing effectiveness of global customers in China. Reyun provides data monitoring, campaign management and analyzes data from over 700 million active devices each month. The integration of Reyun’s services into the Mobvista ecosystem will dramatically improve the marketing capabilities of Mobvista’s cloud products and means Mobvista’s complete MarTech solution, which includes mobile marketing, data analytics, creative automation, monetization and elastic optimization of cloud costs.
In addition to this, Mobvista has paid special attention to enhanced data security and privacy practices. Mobvista has conducted and successfully passed GDPR audits and COPPA certifications in all of its business lines since 2018. In August 2021, Mobvista also passed KPMG’s SOC2 Type 2 audit, the world’s most trusted and professional report on data security and privacy. This news follows Mobvista’s recent SOC2 Type 1 review which was completed in
the third trimester of
The first half of 2021 also saw Apple officially release iOS 14.5. Internal data shows that 46.5% of iOS system devices are unable to track IDFA, an increase of 18.18% of devices that could not track before its release. Mobvista and in particular, Mintegral, were not affected by the depreciation of the IDFA thanks to algorithms not relying on the long-term portraits of interest of the users dependent on the IDFA. Instead, Mobvista focuses on estimating and modeling instant user interests obtained based on contextual information and adds dynamic creative optimization (DCO) factors to the algorithm.
Mobvista is a leading technology platform dedicated to the growth of global businesses in the digital age. With strong industry experience and cutting edge technology, Mobvista’s goal is to create an ecosystem of SaaS tools that includes products and solutions for mobile marketing, data analytics, creative automation, monetization and elastic optimization of cloud costs. Mobvista aims to be the catalyst that connects China and the rest of the world by helping clients create ambitious business models and drive business growth.
Mobvista was founded in Canton, China, in 2013 and was listed on the Main Board of the Bourse de Hong Kong (01860.HK) from december 2018. Currently, Mobvista has more than
employees with offices in 18 cities around the world.
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