MATCH Chain realizes the dream of true interoperability between ecosystems in WEB3

MATCH Channel

Singapore, Nov. 14, 2022 (GLOBE NEWSWIRE) — Builders, users and institutions eagerly await the day when WEB3 is scalable and as easy to navigate as WEB2. Even with Sui and Aptos bursting onto the scene, Ethereum completing its merger, and exciting developments in NFTS and Layer 2, we’re still stuck asking, WEN!?

The wait is over! For the first time, true interoperability between blockchains will be possible with the launch MATCH Channel. Users and applications will be able to seamlessly interact between and through the EVM, COSMOS, and MOVE-VM ecosystems, achieving a long-awaited milestone for blockchain technology.

Siled ecosystems will be a thing of the past. Users will soon be able to navigate ecosystems in a new era of blockchain interoperability. MATCH Labs’ intent is to develop and deploy key infrastructure and technologies to accomplish its mission to break down barriers and build bridges between our digital WEB3 ecosystems as we pave the way to a better and brighter future. .

Why is interoperability important for WEB3?

In the age of the Internet, overall value has generally been measured by user traffic, capital inflows and outflows, and product quality. In WEB3 it’s not different, we just use different terminologies. For example, a protocol’s user traffic is typically measured by the number of unique active wallet addresses.

Over the past 10+ years that blockchain technologies have been relevant, only innovators and early adopters have engaged in WEB3. Led by technocrats and idealistic dreamers, space builders are trying to create high-impact solutions that will change the world for the better, but there’s still a lot of friction when engaging WEB2 users. Although there are many budding ecosystems, a large majority of users are just WEB3 natives. All of that is about to change with the launch of the MATCH channel!

MATCH will effectively open the floodgates for millions of users to enter WEB3. Every ecosystem and protocol built on them will sprint to attract and engage as much user traffic as possible. We believe that true, frictionless interoperability is the breakthrough the blockchain industry needs to leap the chasm toward mainstream adoption, whether through metaverse engagement, defi accessibility, or practical application. and real blockchain technologies.

Sam Sangmin Seo, Founder of Klaytn Foundation, said that “blockchain technology plays a crucial role in metaverse technology, as it provides interoperability between different metaverses.”

Figure 1. Map of blockchains by ecosystem

Projects like Cosmos, Polkadot, and Cardano have inherent flexibility to facilitate some degree of interoperability. Some projects have started developing and integrating modern technologies that enable communication between Layer 1 and Layer 2 protocols.

Recently, public chain Klaytn started cooperating with cross-chain smart contract platform ZetaChain to promote an integrated interoperability layer. Another notable development is that the LayerZero interoperability protocol launched the cross-chain bridge, Aptos Bridge. YugaLabs is following suit by building an interoperable “development kit”. The future looks bright for the Internet era of blockchains.

The effect of interoperability

The concept of interoperability is not new or specific to blockchain and has been around since long before the era of WEB2. In the past, interoperability simply meant the ability of one software or technology to communicate or work with another. In the age of technology, this is a must because multiple systems often need to talk to and understand each other. The best example of this is email, which has been a mainstay since mainstream Internet adoption. Thanks to the miracle of interoperability, a Gmail user can easily send an email to a user from another provider without a second thought.

Interoperability in the context of blockchain technology generally refers to how protocols transfer data and assets over and between each other.

In general. it is quite difficult for blockchains to communicate securely and efficiently with each other. Each chain has its own rules, programming language(s), and governance structures; you can think of each as their own efficient digital nation.

The inherent complexity of interoperability and inter-blockchain communication serves as a barrier, limiting the overall growth of WEB3. General user engagement and on-chain economic activities have been partitioned into each respective blockchain, similar to how real-world continents are separated by natural barriers.

With the launch of MATCH, the era of collaboration rather than competition has arrived; it’s key to the overall success of WEB3 and we can’t do it until we’re all connected. Similar to how globalization has allowed each nation’s economy and people to interact, true interoperability between networks allows users and applications on one blockchain to interact seamlessly with neighboring blockchains. This results in shared resources, wealth and commitment, as well as the cross-pollination of ideas, technology and innovation.

MATCH seeks to become the first layer of interoperability, connecting larger ecosystems to their neighbors, while facilitating the delivery of large streams of user traffic across every network. Interoperable smart contracts and protocols can revolutionize any industry, be it legal, business or even healthcare. In addition to being an interoperability solution, MATCH also allows data to be transferred between private and public channels in a safe, secure and customizable way.

One of the most compelling effects of interoperability is that it effectively brings every application and ecosystem directly to the user, eliminating the complexities inherent in the current user experience in WEB3. A person doesn’t need to know how their car’s engine works to know that their car is taking them from point a to point b – it’s the same with blockchain. Ease of use and accessibility is what is missing in current infrastructure and applications, with MATCH and the new era of interoperability, beginners should not need deep knowledge of how blockchain applications work to interact with WEB3. We envision a day when users can enjoy all the benefits of WEB3 without even knowing they are running on a blockchain.

MATCH chain: bridge WEB2 to WEB3 users

In today’s Internet age, user traffic and data are directly correlated to the revenue and success of businesses and their services or applications. The problem is that these are currently controlled and monopolized by a small group of incredibly powerful rigs and entities. They do not act in the best interests of users and there is almost no recourse if these entities do something that negatively affects an individual. These issues are barriers that impede innovation and prevent the digital revolution that users deserve and our industry needs.

World Wide Web founder Berners Lee spoke about this, saying that a few big tech companies like Google and Facebook are using our data and “locking us into their platforms.” This leads to big tech companies owning most of our data; we are their product, receiving little or nothing in return.

Data is power and the winner is whoever collects the most data. Currently, they are large technology companies. The solution to this is the advancement and adoption of WEB3 and blockchain technologies. MATCH Chain and the interoperability between networks it facilitates are key to making WEB3 a daily reality.

Users will be able to traverse various ecosystems efficiently and without the need for technical knowledge and developers will be able to more easily develop cross-chain and modular applications. This should result in a unified global engagement layer, on top of multiple on-chain environments, and their associated liquidity.

As the first user traffic platform dedicated to serving communities on the web3, MATCH is designed to be an open-source public chain that acts as the “user traffic middle layer” for different blockchains. MATCH can import traffic from traditional WEB2 userbases effectively and efficiently, pushing the user into and between different blockchains based on their specific needs.

How MATCH works

In order to facilitate a smooth user experience between different blockchains, MATCH uses the COSMOS inter-blockchain communication (IBC) layer. It connects ecosystems based on EVM and Move-VM. It will effectively serve as an aggregate user traffic pool for all three ecosystems.

MATCH has its own inherent DID technology, which facilitates a privacy-focused exchange of information and credentials between applications and networks. As a result, MATCH improves the overall accessibility of blockchains and their native applications while reducing the inefficient and cumbersome user experience pathways currently associated with moving between adjacent ecosystems. By connecting each ecosystem, MATCH enables a healthier and more robust flow of users to decentralized applications (dApps) and quality networks.

When MATCH goes live, dApp developers will have a diverse and robust set of tools that will make deployment easier. Once deployed, they will have access to the massive influx of user traffic facilitated by MATCH. DApps on MATCH could indeed exist and function in different ecosystems. Each blockchain, or digital nation, will be linked together, bringing us ever closer to the true form of WEB3.

For more information, please visit,






CONTACT: RAGHAV SAWHNEY Outreach Manager MATCHAIN contact -at-

Comments are closed.