Marketplacer Named to 2022 CB Insights Retail Tech 100 – List of Most Innovative Retail Startups

Marketplace recognized for achievements in online marketplace and platform technology

NEW YORK, March 15, 2022–(BUSINESS WIRE)–CB Insights today named Marketplacer, a global software-as-a-service (SaaS) technology platform equipped with all the tools and features needed to quickly build a successful online marketplace and scalable, in its Retail Tech 100 ranking, which features the 100 most promising B2B retail technology companies in the world.

The Retail Tech 100 2022 cohort spotlights startups reinventing the retail experience across 13 categories. This year’s winning companies are working on hyper-personalized shopping, blockchain-based commerce, self-driving delivery, virtual shopping, and more. 19 countries are represented this year, including India, China, Mexico, Singapore and the Netherlands, among others.

“In almost every way, this year has been a pivotal year for retail technology. We have seen funding skyrocket across the industry, fueling companies involved in all aspects of retail, from instant grocery delivery to supply chain technology,” said said Brian Lee, senior vice president of CB Insights Intelligence Unit. “In 2021 alone, these 100 companies raised $13.1 billion in funding, an incredibly impressive feat. As the retail landscape evolves, we’re excited to see how the Retail Tech 100 companies continue to revolutionize the way consumers shop.

“We are thrilled to be recognized by CB Insights as an up-and-coming retail technology company, especially in this time when digital growth is at the heart of any retail strategy,” said Jason Wyatt, co-founder and Executive Chairman of Marketplacer. “Our marketplace platform technology has been a game-changer for our customers running the next big thing in e-commerce by allowing them to expand their product range without the need to maintain inventory, ultimately improving the customer experience and revenue. We are excited about our global expansion and proud to be the trusted partner of many brands, retailers and communities in their key growth strategies.”

Using an evidence-based approach, the CB Insights research team selected the Retail Tech 100 from a pool of over 7,000 companies, including applicants and nominees. The selection was based on factors such as patent activity, business relationships, investor profiles, news sentiment analysis, proprietary Mosaic scores, market potential, competitive landscape, team strength and technological novelty. The Mosaic Score, based on the CB Insights algorithm, measures the overall health and growth potential of private companies to help predict a company’s momentum. To learn more about the selection process and this year’s winners, join the CB Insights team for a webinar today at 2 p.m. ET.

Marketplacer was founded in Australia by two cycling enthusiasts and lifelong friends who set out to create a marketplace that would bring together the best bike gear and brands in one place. This company BikeExchange was so popular that it expanded globally, went public in Australia and the founders decided to make the underlying technology available to others and in 2016 Marketplacer was born . Since then, Marketplacer has helped over 95 companies create and deploy their own successful market strategies and connected over 25,000 businesses worldwide. In 2021, Marketplacer expanded its global initiatives and established operations in the United States.

Quick facts about the 2022 Retail Tech 100:

  • Funding trends: In 2021, these 100 private companies raised $13.1 billion in equity across 109 deals, triple the amount they raised in 2020. So far in 2022, they have raised $2.3 billion. dollars in 15 transactions (as of 3/8/22).

  • Future market leaders: Nearly two-thirds of the companies on the list are start-up or mid-stage companies. There are 20 early-stage companies (seed/angel and series A) and 43 mid-stage companies (series B or series C) in this year’s cohort.

  • Unicorns: 36 of the 100 companies (36%) are valued at $1 billion or more in their most recent funding rounds.

  • Main investors: Salesforce Ventures is the most active investor in this year’s Retail Tech 100 companies, investing in 10 companies across 19 deals since 2017. Tiger Global Management and Insight Partners, who have both invested in 9 companies on the list , tied for second.

  • Global reach: 40% of the 2022 Retail Tech 100 is based outside the United States. After the United States, the United Kingdom and India follow with 6 companies each. Overall, this year’s winners are spread across 19 countries, including Singapore, Australia, China and the Netherlands.

About CB Insights

At CB Insights, we believe that the most complex strategic business questions are best answered with facts. We are an artificial intelligence company that synthesizes, analyzes and visualizes millions of documents to give our clients fast and factual information. Serving the majority of the Fortune 100, we empower businesses to make better decisions, take control of their own future, and capitalize on change.

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About Marketplace

Marketplacer is a global software-as-a-service (SaaS) technology platform equipped with all the tools and features needed to quickly build a successful and scalable online marketplace. To date, Marketplacer has helped over 95 companies create and deploy their own successful market strategies and has connected over 25,000 companies worldwide. The Marketplacer platform exists to simplify growth, from implementing marketplace strategies such as dropshipping sellers, adding new categories or extending third-party lines, to market consolidation and the deployment of modern revenue models such as recurring memberships that allow businesses to grow faster and beyond the constraints of capital inventory.

Born and descended from the award-winning BikeExchange, the largest online marketplace for anything and everything, founders Jason Wyatt and Sam Salter saw the opportunity to license the online software platform and apply to new markets. Marketplacer is responsible for propelling business transformations for companies around the world. Visit for more information.

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Radix Collective for Marketplacer
Nicole Jordan
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