JD com: Rolling out omnichannel efforts amid Shanghai’s COVID lockdown

Viviane Yang

JD.com is mobilizing online and offline resources to ensure a stable supply of fresh produce and daily necessities amid the COVID lockdown in Shanghai which is scheduled for nine days from March 28and to April 5and.

Fresh food:

JD’s SEVEN FRESH omnichannel supermarket has formed rapid collaboration with major vegetable and animal husbandry bases and factories across the country to transport supplies, such as fruits, vegetables, rice, flours, cooking oil, milk, frozen food and other daily necessities to stores in Shanghai. . So far, the supply to the affected areas has been doubled and even tripled from the normal amount to meet the strong local demand.

Meanwhile, a number of virus prevention and disinfection measures are strictly followed throughout the preparation of fresh produce in supermarkets, from sorting, cleaning, cutting, packaging to labeling. . All staff are required to have a “green health code” to work in stores or deliver orders in neighborhoods. Products imported from the cold chain are sampled for nucleic acid testing and receipts are kept for traceability.

A SEVEN FRESH store in Shanghai

Telemedecine :

JD Health has launched free online health consultation services for residents of closed areas. Doctors from several departments, including respiratory medicine, gastroenterology, pediatrics, gynecology, psychiatry and more, joined the volunteer activity to provide the public with health advice and psychological support via the Internet.

JD Pharmacy has prepared sufficient stock of medicines, disinfection products and other healthcare supplies and ensures their timely delivery.

Delivery on demand:

To ensure that online orders from people in closed areas can be fulfilled without delay, JD’s local on-demand retail services, including JD Daojia (JDDJ) and Shop Now, have prioritized supplies and delivery staff. Currently, the majority of supermarkets, fruit shops, vegetable markets, pharmacies and other retailers maintain normal online operations on JDDJ to serve local residents.

Dada Now, the on-demand delivery platform of the Dada Group, of which JD.com is the majority shareholder, has summoned couriers around Shanghai to ensure sufficient delivery capacity in the city center, while the company provides personal care measures and substantial subsidies to incentivize and protect frontline workers. Couriers are equipped with Dada’s intelligent logistics system to follow algorithm-guided delivery routes with packages prepared directly from warehouses and orders from the same destinations combined to improve fulfillment efficiency.


As soon as the lockdown began, JD Fresh and JD Logistics donated 68,000 items of fresh milk, fruits, vegetables, meat products and more to meet immediate demand.

Dada Group sent 400 boxes of disinfectants and 80 boxes of antimicrobial spray and other virus prevention materials to the Shanghai Red Cross to be used for reopening schools.

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