IT News Online – Following another record year on TVOD, Cinedigm announces contract renewal with Crown Media Family Networks (Hallmark Channel)
- Agreement extends long-standing relationship by nearly a decade
- Cinedigm will continue to manage Hallmark Channel’s TVOD and physical activity
LOS ANGELES, CA / ACCESSWIRE / October 11, 2021 / Cinedigm (NASDAQ: CIDM), the leading independent distribution company, today announced that the Company has extended its agreement with Hallmark Channel to distribute network content on TVOD and Physical. The two companies have been working together for nearly a decade and have grown the transactional business by surpassing industry trends. This growth can be attributed to the superior quality of Hallmark’s original films and scripted series. With an extensive library, Hallmark has found a passionate audience both in the physical marketplace, as well as on digital platforms like Amazon, Apple, and VUDU. As part of the renewal, Cinedigm and Hallmark will for the first time open the digital rental of certain titles.
The strength of Hallmark’s original films and series continues to attract an enthusiastic audience eager for stories rooted in optimism, hope and human relationships. An engaged fan base, along with diverse digital and physical strategies, such as day after air and in-store exclusives, has resulted in a powerful partnership. Together, the teams also maximize catalog revenue through promotions that align with Hallmark’s on-air initiatives throughout the year.
“Hallmark is a special studio because their content is more than entertaining, they evoke a sense of joy and warmth with their passionate fan base,” said Yolanda Macias, Director of Content and Head of Digital Sales. “With so much uncertainty in the world, they remind us of the values we all have in common: the importance of friendship, family and love. See how audiences gravitate towards this content gives us a sense of pride; it’s touching to know that we can play a role in building a bond between audiences and these films by making them available for ownership and now for rental. “
“At Crown Media, we value our continued relationship with Cinedigm, which allows us to bring our heartwarming and inspiring content to fans anywhere and everywhere, in retail and digital,” said Natalie. Vandergast, vice president of consumer products. “We look forward to continuing this rewarding partnership in the years to come as our content offerings and our fan base continue to grow.”
For more than twenty years, Cinedigm (NASDAQ: CIDM) has led the digital transformation of the entertainment industry. Today, Cinedigm entertains hundreds of millions of consumers around the world by providing premium content, streaming channels and technology services to the world’s largest media, technology and retail companies.
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