Instagram is testing the ability for creators to charge for subscriptions

The Facebook, WhatsApp and Instagram logos are displayed in this illustration taken on October 4, 2021. Dado Ruvic, Reuters/Illustration/File Photo

SAN FRANCISCO, United States — Instagram will allow some content creators in the United States to charge fans for subscriptions, allowing popular users to try their hand at a way to earn regular cash while the platform is compete for stars online.

Social media users whose posts attract large audiences help platforms from Twitch and YouTube to TikTok and Instagram generate revenue, so social networks compete to be their favorite stages.

“Subscriptions are for creators only,” Instagram chief Adam Mosseri said in a video posted to Twitter.

“Creators do what they do for a living and it’s important that it’s predictable.”

A small number of Instagram content creators in the United States will participate in a subscription test launched this week, Mosseri said.

Selected creators will be able to sell subscriptions to access exclusive content, including live streams.

“Over time, we hope to expand these features because it’s important that subscriptions are integrated throughout the Instagram experience,” Mosseri said.

Instagram, owned by Meta, believes that creators should “own their relationship with followers,” so it’s also working on ways for them to transfer their paid fan lists to apps created by other companies. Mosseri added.


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