How to Become a Social Media Manager
With billions of people using popular platforms every day, our daily routines have been impacted by social media. Additionally, as companies realize the power of reach through social media, the demand for social media managers has increased and become an attractive career option for many.
If you aspire to the popular job, this article covers all aspects of what a social manager is, the main responsibilities that come with the role, how you become one, and more. Let’s start.
A social media manager job is one of the best digital marketing careers you can apply for. The influence of social media is commendable as it allows online marketers to reach large audiences in seconds. As a result, social media management has become essential as more businesses are embracing social media to attract potential buyers.
As the name suggests, a social media manager is responsible for managing a company’s profiles on various social media platforms like LinkedIn, Facebook, Instagram, Twitter, etc. As a social manager, you may also work for clients including influencers, celebrities, small organizations, and various startups in different industries.
Moreover, being a social media manager is one of the best remote career opportunities that offers the flexibility to work from the comfort of your home or anywhere.
Social media managers grow businesses through social media by setting predefined goals such as increasing brand visibility, customer acquisition, etc. However, this role does not exclusively include the management of social media accounts, but also involves many other aspects of the function.
The role of a social media manager is to manage clients’ social media platforms, interact with the public through comments and direct messages, and manage the company’s overall online presence. However, as mentioned earlier, the role has a lot more going for it in a larger aspect.
Here are some essential responsibilities of a social media manager:
- Develop social media strategies and campaigns based on defined objectives.
- Work closely with the creative team to develop visuals and content for publications.
- Track engagement on social media platforms and prepare performance reports.
- Analyze your competitors’ social media platforms to compare your results with them.
- Constantly maintain alignment of social media activities with brand guidelines.
- Keep up to date with the latest social media trends, evolving algorithms and industry news.
Additionally, the main responsibilities will also depend on the size of your business. In larger organizations, you may only need to collaborate with the creative team and give approvals for designs and posts.
However, if you work at a startup or an individual client like an influencer or celebrity, you might have to deal with everything more often, including setting up their social media profiles, writing posts, and scheduling them.
As with any other professional role, being a social media manager comes with its own pros and cons, which you should consider before you decide to apply.
One of the main perks of the job is getting paid to spend time on social media. Keeping up with the latest trends can be fun if you love being on social media platforms all the time.
Additionally, being a social media manager gives you the power of creativity and storytelling with the potential to positively impact your audience. Increasing instant gratification while seeing engagement on your post is motivating and gives you the ability to measure your performance in real time.
Although it may seem easy and fun to become a social media manager, the job can become very stressful to keep up with the pressure of constant evolution with ever-changing trends, changing algorithms, etc. Social media posts go through many strategies and analyses, and sometimes they fail while potentially going viral, which can be daunting at times.
Additionally, the fast-paced nature of social media platforms will require you to be on your toes every day to follow major industry news for timely content.
As a social media manager, you can choose a full-time job or work as a freelancer or part-timer. According to Payscale, a social media manager earns about $16.19 per hour and $56,816 per year on average.
According to the source, entry-level social media managers earn an average of $50,803 per year, while an experienced social media marketing manager with 10 to 19 years of experience earns around $72,109 per year. The report also mentions key skills such as strategic planning, digital advertising, paid media marketing, etc., which positively impact salaries for the position.
Social media management is a popular and dynamic career option with unlimited opportunities and growth. Although a keen interest in social media platforms is a prerequisite for the position, the career requires that you have strong analytical skills and a strategic mindset to constantly develop new ideas and stay competitive.
In addition, excellent communication and presentation skills are required to convey your ideas to the client and collaborate with your team. If being a social media manager excites you the most and sounds like one of your dream jobs, these tips might help:
1. Get a relevant degree
While a degree isn’t required to become a social media manager, a marketing or business degree could help you master the basics and establish your foundation. Moreover, you will get an advantage over other candidates while applying for the position in the organizations.
2. Improve your skills with online courses
You can improve your skills by learning the basics of social media marketing through free online courses and guides. Also, you can take relevant courses or a full-fledged learning program on popular ed-tech platforms such as Coursera, Udemy, LinkedIn Learning, etc.
3. Apply for internships
Gaining hands-on experience through internships, part-time jobs, and freelance gigs would first benefit you to know what it’s like to work as a social media manager. With real-world experience, you can learn the necessary skills and build your portfolio.
4. Familiarize yourself with the tools and platforms
Familiarize yourself with the tools that can be helpful in accomplishing your tasks such as scheduling posts, reviewing analytics, monitoring your social media engagements, and more. We have an article on the best free apps to manage your social accounts to make your job easier.
5. Build your online presence
Creating and maintaining your own online presence will help you explore social media platforms and practice your own strategies to see what works best. Try to post useful content with a consistent schedule to increase your post’s engagement and reach.
As fun and exciting as the idea of being a social media manager may seem, the field is also very dynamic and demanding. With skills such as strategic planning, copywriting, and a curiosity to explore ever-changing social media platforms, you can successfully build expertise over time and progress as a social media manager.