Governor Lamont announces the launch of “Do Your Thing CT! »Influence campaign to spotlight Connecticut small businesses

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22/09/2021

Governor Lamont announces the launch of “Do Your Thing CT! »Influence campaign to spotlight Connecticut small businesses

(HARTFORD, CT) – Governor Ned Lamont today announced the launch of Do your CT thing!, a new influencer campaign showcasing restaurants, shops, experiences and other services that are unique to Connecticut.

A joint effort between the Office of Governor Lamont and the Connecticut Department of Economic and Community Development, Do your CT thing! takes a distinct approach by partnering with local influencers who create their own content promoting their favorite places and activate their social networks encouraging residents to support local businesses.

Residents and visitors can participate by posting a video or photo of their favorite local small businesses in Connecticut using the hashtag #DoYourThingCT on social networks.

“With Do your CT thing! we aim to harness the immense power of our local influencers and their followers to give a boost to our small businesses – the lifeblood of our economy ”, Governor Lamont said. “Thousands of our small businesses got even more creative and stepped up during the pandemic to continue to provide quality products and services and keep our economy moving. It is our turn as a State to intervene for them. We can make a huge difference by going out to eat and drink, go local shopping, go to the barber or the barber to get our hair done, in local businesses. This campaign engages with entrepreneurs across the state in a way we’ve never done before – showcasing everything they do in the community that makes our state so special.

In addition to advertising in Spanish and English on social, digital and broadcast platforms, the campaign includes the launch of a website – doyourthingct.org – which features short videos of local business owners partnering with Connecticut-based influencers sharing their personal stories. The diverse mix of small businesses featured in the campaign comes from across the state.

Connecticut resident, food critic, social media influencer and TV host Daymon Patterson – better known as Daym Drops – said, “We always have an obligation to each other to stay safe. In doing so, we are empowering these companies to continue. I want you to talk about Connecticut and I want you to be excited about Connecticut again – doing great things here in our own state.

“I was able to open a new business during the pandemic”, Jay Rapaso, a true innovator and owner of Major League Barbershop in West Haven, said. In 2020, Rapaso launched Major Luxury Suites, a business model where each barber has a private area for clients. “You can’t get a personal picture of online shopping. The heart of Connecticut is the small business owner.

“Small businesses have done important things during a difficult time and are now eager to welcome customers,” Walden St. Juste, who opened Bro’s Dough Pizzeria in Hartford with two friends during the height of the COVID-19 pandemic, said. “We followed all the guidelines we had to follow to stay open. We are simply ready to serve the community.

Lifestyle blogger, actress and Connecticut resident Eva Amurri said, “What I discovered when I moved to Connecticut was how true diversity, entrepreneurship, history and exhilaration exist in almost every corner of this country. beautiful condition. Connecticut is so many things, is so rich in experiences to discover and is full of some of the most resilient people I have ever met. I really couldn’t imagine not living here now, and I feel so lucky to be raising my kids in beautiful Westport and an area where there is so much going on.

The term small businesses refers to those with fewer than 100 employees. In Connecticut, there are about 80,000 small businesses and they employ more than 620,000 people, or about 46% of the state’s workforce.

“The various small businesses in Connecticut have done an incredible job in dealing with multiple difficult challenges over the past 18 months,” Maribel La Luz, director of external affairs at the Ministry of Economic and Community Development, said. “They broke new ground and turned into take-out operations, for example, so we didn’t have to cook all the meals. This campaign shines a light on that and asks residents to support the businesses that have been there for us all this time. We also have new residents looking for things to do in their own neighborhood. When you shop or eat out locally, you are directly supporting your own community – your friends and neighbors. “

Do your CT thing! will run through October on various digital platforms including streaming, social media and TV.

Twitter: @GovNedLamont
Facebook: Office of Governor Ned Lamont



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