Florida Athletics partners with CAMPUS for fan engagement and
JACKSONVILLE, Fla., Aug. 19, 2022 (GLOBE NEWSWIRE) — The University of Florida Department of Athletics today announced an “all-inclusive” partnership with CAMPUS to enhance its fan experience and provide NIL solutions to student-athletes. CAMPUS, co-founded by Gators legend Tim Tebow, provides a turnkey NIL solution for athletic departments and student-athletes that enhances fandom by creating new VIP experiences for fans.
“We believe this will be a game-changer for our football program to lead the nation in the NIL resources available to our student-athletes,” Florida head football coach Billy Napier said. “I call on all Gators fans to join CAMPUS and support our student-athletes, which will be essential as we strive to return our program to its championship tradition.”
CAMPUS provides media, marketing, e-commerce and technology services to universities and athletes to sell tokens (NFTs) featuring the school and/or athlete, which “unlock” special access to experiences digital or real that appeals to fans. Limited edition CAMPUS tokens featuring individual student-athletes and Florida student-athlete groups will be released at CAMPUS.io throughout the next football season. Each token comes with exclusive ownership benefits and can even be resold on the CAMPUS marketplace, providing additional opportunities for the athlete to earn ZERO income.
“CAMPUS is an exceptional solution for our athletic department to set the standard for NFT and NIL support for student-athletes,” Florida Athletic Director Scott Stricklin said. “Providing our fans with the best experience is essential and CAMPUS’ approach and technology gives us exciting new ways to engage Gator Nation.”
To get started, fans can visit CAMPUS.io to create a CAMPUS account. New Student-Athlete Tokens will ‘drop’ weekly throughout the season, but each has a limited rarity, meaning fans will have to visit CAMPUS.io consistently and act quickly to get the tokens they want for their program. As a fan, you can add tokens to build your program and move up the CAMPUS leaderboards, which also helps Florida build its programs to move up the national leaderboards. The partnership with CAMPUS gives current and potential student-athletes another compelling reason why Florida is an attractive choice for their college experience. Every time a token representing a student-athlete is sold, that student-athlete receives an instant royalty.
“How new technology has led to a better gaming experience at The Swamp and new technology has led to better behind-the-scenes content on social media, the new technology we are using will lead to better access and moments more memorable for fans,” said Christine Menedis, co-founder and CEO of CAMPUS. “We empower everyone involved. CAMPUS gives fans the opportunity to have a direct impact on their team’s roster in a way never before possible.”
“I’m so excited to see how my alma mater will benefit from CAMPUS,” Tebow said. “Gator Nation will love collecting these tokens and receiving all the perks they unlock.”
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Image 1: CAMPUS
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