FC Barcelona launches “In a Way, Immortal”, the first NFT in the history of the Club, which will be auctioned at Sotheby’s New York

FC Barcelona launches the first NFT in its history: an audio-visual digital work of art recreating Johan Cruyff’s legendary moment at the stadium on December 22, 1973 when the iconic Dutch player “flew” through the air to score a decisive goal against Atlético Madrid goalkeeper Miguel Reina. The auction at Sotheby’s, the world’s leading destination for art, luxury and collectibles, will be presented in a hybrid online auction and will include the unique animated edition of Somehow immortalas well as four additional NFTs that will each include a still image from the animated version, which captures an iconic moment from the legendary goal.

The top-of-the-range piece, titled Somehow immortal -inspired by a quote from Johan Cruyff- was produced by the Club in collaboration with BCN Visuals, a strategic innovation partner and Digital Superstudio who developed the cinematic aesthetic of the NFT. The buyer of this unique work of art will also enjoy a number of benefits and experiences based on the VIP club and will be named Barça digital ambassador. Please find more information about NFT and its benefits below. The project was made possible thanks to the involvement of Le Monde de Johan Cruyff.

Somehow immortal is the first NFT in a collection of ten works that will be presented piece by piece over the coming months, each showcasing iconic FC Barcelona moments and characters amplifying the Club’s legacy and historical heritage. The collection is part of the Club’s clear strategic commitment to embrace technology and innovation, and in turn, create unforgettable cultural moments – past and present – with the aim of both educating and to inspire its millennial, xennial and Gen Z supporters, among others. .

In addition to retaining a younger audience, one of the project’s goals is to redefine NFTs by creating a prime experiential product into a cinematic experience. The future owner of this NFT, who will be called Barça Digital Ambassadorwill also enjoy unique Club-based benefits and experiences, such as access to training sessions.

Further information relating to the auction can be found at nft.fcbarcelona.com, including a countdown to the opening of the online bidding period, which begins today, July 21, as well as a link to follow the live auction which will take place on July 29. .

More than 10,000 production hours

Somehow immortal chronicles Johan Cruyff’s legendary lens in the poetic animation of molten gold which was created by a team of 40 made up of Hollywood’s most talented computer graphics (CG) and visual effects (VFX) artists . The 40-second film is accompanied by an original soundtrack performed by a 30-piece orchestra, incorporating real sounds from the Camp Nou stadium and FC Barcelona fans.

The Hollywood CG and VFX team worked on all aspects of the production, from a digital sculpt of Johan Cruyff to simulating golden fluids, textures and shading, cutting-edge cinematography and camerawork. The production of Cruyff’s digital sculpture took over a thousand man hours and the overall production took a total of over 10,000 production hours.

100% Barça experiences for the NFT boss

In addition to being the sole owner of the NFT, the Barça Digital Ambassador will be able to enjoy a number of “money can’t buy” experiences. FC Barcelona will integrate into the NFT smart contract a set of utilities such as Meet & Greets, visits to La Masia, hospitality rights (for a minimum of five years), the right to play at Spotify Camp Nou and an official handover of the ball before a friendly match.

A special live auction event at Sotheby’s

bid on Somehow immortal will open online from today, July 21, before selling at a live auction at Sotheby’s New York on July 29. The buyer will have the option to pay in cryptocurrency (BTC, ETH, DOT or USDC) or fiat currency. The link to the Sotheby’s sales page is sothebys.com/en/digital-catalogues/fc-barcelona.

For interested bidders outside of New York, online bidding will be available during the live auction.

Joan Laporta, President of FC Barcelona, said: “Barca, with over 400 million social media followers, are constantly opening up new ways to connect with our fans, and we believe that with the Club’s new NFT strategy, we have found a unique opportunity. to continue developing and consolidating the Barça brand. We are delighted to feature Johan Cruyff in our first FC Barcelona masterpiece Somehow immortal, Johan having a huge influence on FC Barcelona as a club, but on modern football as it is played today in general. Capturing it in such an artistic way is a great way to pay homage to Johan Cruyff, that iconic moment, and all of FC Barcelona’s legacy and history.”

Eric Sas, Founder and Head of Innovation at BCN Visualscommented: “NFTs have been too quickly associated with the explosion in demand for crypto, but with Somehow immortal we are bringing NFTs back into the realm of high art. Unlike the basic NFT GIF, this mini-movie is a true work of Renaissance digital art – almost a piece of marble chiseled by Hollywood’s most talented visual effects artists. This project aims to become the new benchmark for the next evolution of NFTs where new digital works resemble the masterpieces of yesteryear.

Michael Bouhanna, vice-president of Sotheby’s, co-head of digital art sales, commented: “The legend of Johan Cruyff has inspired generations of football fans for decades. Collaborating with FC Barcelona, ​​one of the most famous football clubs in the world, to commemorate one of the most unforgettable moments in football history is a truly exciting time for Sotheby’s and for the collectibles journey. digital. In a way like no other, NFT technology has not only opened up endless possibilities for digital artists to share their unique work, but also enabled a world-class club to immortalize an iconic sporting moment on the blockchain.

Jordi Cruyffadded: “The NFT Somehow immortal will forever be tied to my father’s legacy. He would have been fascinated to see that one of his finest goals with FC Barcelona was the inspiration to create this unique piece of digital art which we hope will be enjoyed, admired and remembered forever.

What are NFTs?

Non-Fungible Tokens (NFTs) are unique digital items that have revolutionized the way digital art and collectibles can be collected and traded. Each NFT represents a non-interchangeable unit of data – NFTs are often associated with digital files that incorporate rich media, such as photos, videos or audio – which are stored on a blockchain and can be sold and transferred . The record of every NFT stored on a blockchain is immutable, meaning it cannot be changed, and provides for the first time an irrefutable certificate of ownership for a digital item.

About Football Club Barcelona

FC Barcelona was founded in 1899 and is unique in many ways. The Club belongs to its more than 140,000 members. Due to its very particular personality, Barça is recognized as being “More than a club”. The team’s distinctive style of play is projected around the world by the best players and managers of their time, combined with the Club’s famous reliance on homegrown talent.

All of this goes hand in hand with its ongoing ambition to become the most admired, beloved and global sporting institution on the planet. This mission is supported by fundamental principles such as humility, effort, ambition, respect and teamwork, while the club is also famous for its commitment to society, which is channeled through the Foundation of FC Barcelona and its work to educate children through the positive values ​​of sport. Such unstoppable growth in recent years has led to a global reach of over 400 million social media fans, being the sports club with the most social media followers.

About BCN visuals

BCN Visuals is an innovation technology company and digital superstudio. The trailblazers are best known for winning Europe’s Best Advertising 2021 with The Walt Disney Company, creating Coca Cola’s iconic Christmas campaign in Times Square, and launching Playstation’s newest game internationally with cutting-edge technology.

With headquarters in Barcelona and Los Angeles, as well as offices in New York and London, BCN Visuals creates immersive content experiences that blur the line between advertising and entertainment. BCN Visuals has generated billions of earned media impressions online for Netflix, Dior and Amazon Studios, among others. The founders, Eric Sas and Alan Company, graced the cover of Forbes magazine in 2021 and were ranked among the 100 most creative people, as well as the Top 30 under 30.

About Sotheby’s

Founded in 1744, Sotheby’s is the world’s leading destination for art and luxury. Sotheby’s promotes access to and ownership of exceptional fine art and luxury through auctions and buy-it-now channels including private sales, e-commerce and retail. Our trusted global marketplace is backed by a cutting-edge technology platform and a network of specialists spanning 40 countries and 70 categories that include Contemporary Art, Modern & Impressionist Art, Old Masters, Chinese Artwork , jewelry, watches, wine and spirits, and Design, as well as collector cars and real estate. Sotheby’s believes in the transformative power of art and culture and is committed to making our industries more inclusive, sustainable and collaborative.

About the world of Johan Cruyff

The world of Johan Cruyff pays tribute to the life and legacy of Johan Cruyff. This is where all of Johan’s organizations and initiatives come together; Cruyff Institute (education), Cruyff Foundation (charity), Cruyff Football (soccer), Cruyff Classics (fashion), Cruyff Library (books) and Cruyff Management.

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