Escarlata Gutiérrez: “Freshness and authenticity are part of my personal brand”
Escarlata Gutiérrez started tweeting in 2017 with the aim of publicizing the unknown work of prosecutors. It now has around 39,000 subscribers on this network and has expanded its social media site to other networks such as Instagram and Youtube, also helping to distribute legal content in Facebook groups such as El Actualizador. The Iberian lawyer wanted to talk to him.
Known as the “Influencer Public Prosecutor,” what is someone doing on social media? Seriously, why did you take to Twitter?
It is a pleasure for me to be known for the work I have been doing for a few years now on social media, mainly on Twitter, to promote awareness of legal work and the role of prosecutors. I started in 2017 on Twitter with the aim of publicizing the unrecognized and undervalued work of prosecutors, based on a communications strategy I had previously worked on. Subsequently, I added legal content that was very well received, including case law threads and legal videos. While it does involve a significant amount of effort and time investment, it has certainly been and continues to be worth it.
I opted for Twitter when I started out because I consider it the social network that best matches the goals I wanted to achieve. Today, I have extended my dissemination work to other social networks like Instagram and Youtube. I also distribute legal content through Facebook groups such as El Actualizador.
Are you using other networks? How many users do you have on each network that you keep active?
I currently have accounts on Twitter: @escar_gm (with almost 39,000 followers); on Instagram @ escarlata.gutierrez (with 3,200 followers) and a Youtube channel: Escarlata Gutiérrez. Vídeos Jurídicos (with 2,700 subscribers).
Without a doubt, the Twitter account has the most dissemination capacity, with the publication of a legal thread reaching 1.5 million views.
Do you like fashion and you take care of your look on social networks?
Yes, I really like fashion. I always take care of my outfits because I consider them important, whether I’m taking pictures for social media or not, and whether I’m at work or not.
Many of my publications on social networks are accompanied by photographs in order to humanize, modernize and bring closer the image of Justice, and give visibility to women within the Administration of Justice, although this image is incidental to the content I share. I think they bring a note of freshness and authenticity which is now part of my personal brand.
Court dress: yes, no? or it depends?
Personally, I support the use of Toga at all times. It seems to me that this gives solemnity to the act of the trial and implies respect for the tribunal. Although we have been exempted from this requirement, I have continued to wear it and will continue to do so.
We assume that you are advocating that the law and social media are a good combination, why? How do you deal with haters, or is being a prosecutor also needed on social networks?
In my opinion, law and social media are a great and necessary combination. Social networks are a communication tool with great dissemination power. Used correctly, together with a communication strategy, they serve to enhance the knowledge and prestige of any institution or business, as well as to attract clients. I had the pleasure of leading social media communication and personal branding workshops for lawyers and they have always been very enriching.
The truth is, I take great pride in the respect and politeness my followers tend to have on social media (with a few exceptions). I would like to think that it is a reflection of the respect and politeness that I try to project on my account. Despite nearly 39,000 subscribers, I only had to block 11, and for behaviors close to harassment. In other words, I can’t complain about insults on social media. As for the criticisms, those which are made with reason and good manners are always enriching and welcome. In fact, the great thing about social networks is the interaction they allow between users.
As a relevant author, also known in social media parlance as an influencer, have you ever been asked to promote a product or service? Would this be compatible with your profession?
I haven’t received any such offers and the truth is, I don’t know if there is any incompatibility for it. What social networks have offered me is the possibility of making my work visible, to meet different professionals and to collaborate on very interesting legal projects. In this sense, I am very excited about the work I had the pleasure of coordinating on Computer Crimes for the recently released COLEX publishing house, where the main computer crimes and the peculiarities of digital evidence are analyzed. from a practical point of view and with updated case law.
To read the full article on issue 106, click here.