Emma Raducanu and the Critics: Could She Be Overrated?
After winning her first career Slam at the 2021 US Open, Emma Raducanu never came back to surprise tennis fans and she remedied many tough defeats. The very young British player has only won four games since her success at Flushing Meadows and has lost a few games by conceding less than 5 games.
Raducanu signed numerous sponsorship deals thanks to the victory obtained in New York, but the results did not live up to expectations and marketing pundits sounded the alarm bells. “If you don’t get any more results, you risk a loss of credibility,” Lionel Maltese said in comments quoted by SuperTennis.
In the last few months alone, Raducanu has started collaborating with some of the most famous companies in the world, including Tiffany & Co., Dior, Porsche and Vodafone UK.
Emma Raducanu responds to recent criticism
Raducanu was accused of thinking only and exclusively about sponsors on social media and neglecting tennis.
The Briton was keen to address the criticism in a recent interview. “Maybe people watch the news or follow social media and see me signing this or that deal. But I think that’s quite misleading because in reality I train at least six hours a day and I spends as many hours in the club.
But you just post a message in the car while I’m going to practice and everyone thinks: he’s not focusing on tennis,” Raducanu said after losing to Katerina Siniakova at the Miami Open. he added: “I think it’s unfair to me, but it’s something I’ve learned to live with.
My commitments with sponsors are quite limited. It’s about three or four days every three months, so it’s not that long. At first, I gave a lot of weight to what they told me. Now I don’t worry like I used to. I keep training hard and just need to grow physically. I am very grateful to have signed these contracts, but my real objective is clear: tennis!”