Adam Gilchrist stars in national campaign for new homeloans.com.au online lender

The campaign was created by Magnum & Co with media managed by Taska Media.

New online lender homeloans.com.au has launched a national campaign featuring cricketer Adam Gilchrist, proving to customers there is an easier way when it comes to home loans.

Offering Australians a modern alternative to the shackles of the old banking establishment, homeloans.com.au offers an online, fast and fully transparent service with flexible and highly competitive rates.

homeloans.com.au launches into the Australian market this month with a nationwide campaign, developed and shot by Magnum & Co, that sheds light on the lengths people will go to to save pennies, while ignoring the big stuff – like getting a better deal on their home loan.

The campaign includes 30- and 15-second TVCs, digital video assets and features newly appointed brand ambassador Adam Gilchrist, who was hired last year to raise the brand’s profile.

“It was a pleasure to work with the homeloans.com.au team from start to finish on this particular campaign,” said Magnum & Co Managing Partner Carl Ratcliff.

“Together, all agencies and the client worked tirelessly to launch an original launch campaign without undermining the brand or sales targets. We look forward to a lasting relationship.”

With media handled by full-service media buying and planning agency Taska Media, the campaign airs nationally across TV, BVOD and digital.

“We are incredibly delighted to be working with homeloans.com.au and honored to have been chosen to launch the new brand in the Australian market,” said Christian Simon, Founder and Partner of Taska Media.

“As an agency, we are big enough to get super competitive answers, but small enough to deliver the personal attention our clients deserve. This is an asset we will use to ensure that homeloans.com.au wins advantage in a competitive market.”

Both agencies have been appointed to work with homeloans.com.au on the new brand following competitive pitches held during the lockdown.

“Magnum & Co and Taska Media were appointed for their clear understanding of the market and our needs, and their proven agility,” said Jason Azzopardi, homeloans.com.au’s CFO and Managing Director – Marketing.

“There is no doubt that we are entering a highly competitive market, but after issuing a number of challenges to both agencies at the start of our relationship – filming remotely during lockdown and under incredibly tight deadlines – we are in no doubt that we are in the best of hands. We look forward to a collaborative and fruitful relationship with both partner agencies.

Credits
Client: homeloans.com.au / Resimac Group Ltd
Marketing Manager: Will Keall
Chief Financial Officer and Chief Marketing Officer: Jason Azzopardi

Creative Agency / Managing Partner: Magnum & Co / Carl Ratcliff
Media Agency / Founder & Partner: Taska Media / Christian Simon

Content production: Magnum & Co
Creative Team: Harrie Jack, Imagene Callinan, James Manning, Dean Arrow
Head of photography: Campbell Brown
Director: Stefan Hunt
Production Partner (WA): Rhythm Content

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