85% of Apex Legends players responded better to direct feedback than outright bans

EA’s COO Laura Miele said it’s up to the games industry to create a better online community and that it’s not as difficult a challenge as one might think. expect.

At the annual DICE Summit, Miele delivered a keynote that covered a range of topics from the metaverse to the state of the industry. One thing that Miele touched on was how the games industry is uniquely positioned to improve all of the various metaverses and burgeoning social networks currently underway.

Miele cites EA’s work with games like Apex Legends and how the community has improved without bans or other punitive measures. “85% of players who receive feedback on their behavior as part of the Positive Play charter have changed their behavior. We didn’t have to ban them.

Mad Maggie Screenshots & Artwork – Apex Legends

According to Miele, EA was able to improve its Apex Legends community by sending a simple personal email instead of an outright ban and this resulted in a positive change.

The Apex Legends stat is an example provided by Miele that shows how the games industry can bring order to the metaverse. “We need a world order,” says Mile, “and no industry can do that better than ours.”

Another positive community tool that Miele cites is Apex Legends’ ping system which allows players to communicate non-verbally with strangers online. This ping system was one of the patents that EA opened up to allow other developers to use it royalty free. “We can dare to do better. The ingenuity of game developers can have a significant impact on creating safer communities,” says Miele.

Miele’s comprehensive keynote covered a wide range of topics and kicked off the first in-person DICE Summit since 2020. Over the past two years, we’ve seen the rise of concepts like the metaverse as the industry was rocked by a sex discrimination scandal. at companies like Activision Blizzard.

Matt TM Kim is IGN’s Managing Editor. You can join it @lawoftd.

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