5 Ways to Find Keywords for Local Search
You can have the best business in the area, but unless your customers know how to find you, you will never be successful. The majority of consumers will go to search engines to research a product or service before leaving their home. If they can’t find your business, you are leaving money on the table, which another competitor will take. But how businesses are discovered depends on what is called keyword research. This is not a random find, but an algorithm showing online users all of the potential businesses of interest when they search.
What are the key words?
A keyword is the search term that an individual will use when trying to find your business. In the past, search results were often the same regardless of the user’s location. These generic results provided little value to the consumer, especially if the results came from outside the state, country or region. Over time, specific areas have been developed to provide a more substantial results section for users. That is, if an individual searched for a product in Nevada, the results would first begin to organize for the local area. Google has encouraged and promoted small businesses for local search results, as well as large businesses. As these results improve, the importance of keywords continues to increase.
Essentially, the more you target your content on local search results, the more likely you are to stay visible online. When you become visible online locally, you improve the target audience. Having targeted keywords can bring you more sales in the long run.
How to find local keywords
Your keywords are more than your industry or specific location. They need to make sure that they work with your current marketing efforts and that they generate both traffic and sales. This is why it is so essential to go for the keywords that bring the highest search volume. Remember, it’s not about driving traffic to your website. You want local, targeted traffic that will increase your sales.
Where to find keywords for your local traffic
1) Brainstorm a few ideas
Currently, there are several keyword tools available to help you generate an SEO list that your business needs. Before jumping into these platforms, it is essential to identify what you expect from your search results. You have to think like a consumer and understand what will motivate them in their search. Here are some essential questions to ask during your analysis:
- In which sector does my business operate?
- What are people looking for when they search online?
- What services do I offer in my industry?
- Who are my biggest competitors?
- What are the common expressions associated with my business?
- What products are the best sellers on my website?
As you answer each of these questions, write everything you think about in an Excel sheet. These will be the basis of your keyword research. Keep track of any standard terms or phrases that work with your business. The idea here is to find as many keywords as possible while remaining relevant.
2) Look at your competition
The easiest way to get the better of the competition is to research what they’re doing. It is not unethical; it’s just business. Go to a popular search engine and enter the most common keyword for your industry, along with a specific location. An example of this would be Sugar Daddy in West Palm Beach. Take a look at the results that appear after the ad sections. Copy some of the results and visit a popular website analytics tool. Companies like SEMRush, for example, can offer insight into each company’s organic positions based on relevant keywords. It will tell you the current keyword, its position on Google and the volume generated by that keyword.
3) think about specific locations
The goal of receiving local traffic is to increase sales. If you’re trying to improve the look of your business online, you need to start by determining which areas, cities, or locations are most likely to use your products or services. Be sure to review the major towns and small towns in the area and any neighborhoods, regions or municipalities. Each keyword you establish should also include a keyword with each specific location identified. Depending on the number of cities, this should increase the number of keywords you have exponentially.
4) use an automatic keyword generator
Many search engines offer an automatic keyword generator based on a few specific terms. These terms are entered into the search function and will generate a list of additional keywords that you can use for your industry. It is essential to keep the keywords for your specific business or waste marketing efforts for products or services that do not apply. If you are trying to drive organic traffic through SEO, these are keywords that you can use online. For businesses that want to capitalize on PPC ads (those ads that cost money per click or price per campaign), it’s best to spend money on location-specific ads. These will prevent your business from showing up in generic search results.
5) take advantage of suggested searches
Every time you go to Google and enter a search term, you will be able to generate a list of effective keywords for your business in just a few steps. Start by entering a generic keyword for your industry with your specific location. Scroll down to the bottom of the page. There will be a section at the bottom titled “related searches”. Write down the keywords listed in this category in your Excel sheet, especially if they relate to your business. Click on one of the suggested search results and follow the same process.
You will be able to generate hundreds of standard search terms for your local business based on recommended search results. Once you’ve spent some time collecting the different keywords, restart the process with another basic search term.
(Devdiscourse journalists were not involved in the production of this article. The facts and opinions appearing in the article do not reflect the views of Devdiscourse and Devdiscourse assumes no responsibility in this regard.)