5 Content Marketing Ideas for October 2022

Content marketing and its close cousin, search engine optimization, are the “pull” of many promotional plans. Articles, videos, and podcasts draw potential customers to businesses, engaging them with useful, informative, or entertaining content.

In October 2022, your business content marketing could include articles on financial planning, selecting holiday gifts, Italian or Polish heritage, historic or celebrity birthdays, or celebrating Internet Day.

Here are five content marketing ideas your business can use in October 2022.

1. Financial Planning Month

The Financial Planning Association created Financial Planning Month in 2002 to educate Americans about financial planning and how to save money. Financial planning includes topics such as retirement planning, estate planning, insurance, and investing.

October 2022 is Financial Planning Month in the United States. Use this celebration to produce content about smart holiday shopping and why your products are great value.

Some have argued that it’s no coincidence that this October celebration comes just before Christmas gift-giving season, when so many people can overspend.

For your company’s October 2022 marketing, consider writing articles related to financial responsibility and holiday shopping. You can highlight the value associated with your products or how buying gifts early with a budget in mind could help your customers.

You can still aim to sell your products while advocating for responsible buying and helping people understand the value your products and business provide.

2. Holiday shopping guides

It’s giving season, and your company’s content marketing needs to reflect that. October is a great time to start promoting gift guides showcasing your best products and deals for Christmas 2022.

Image of holiday gift wrap.

With October being two months before the holiday season, shoppers are probably already looking for gift ideas. Photo by Erica Marsland Huynh.

Do you sell beauty products? Why not create a makeup gift guide for the holidays? Or, if you have a home decorating business, create a holiday home gift guide with items for every room.

Not only will this content benefit your customers when shopping for holiday gifts, but it will also serve as a reminder that your business exists with compelling products.

3. Heritage Month

October is both Italian-American and Polish-American Heritage Month. So this is an opportunity to create content celebrating the many contributions to America of Italian and Polish immigrants and their families.

For example, a business selling electrical equipment might create content describing how the wave of Polish immigration from 1870 to 1914 contributed to a significant growth in public works and private construction in the United States.

A western clothing and footwear retailer might create content about the Italian artisans who essentially created the cowboy look. Pio Serratelli, an Italian, started his hat making business in 1878. Many consider Serratelli to be one of the finest Western hats ever made. Likewise, the famous bootmaker Tony Lama, known for the cowboy boot company he started, was also Italian.

Screenshot of Tony Lama's homepage.

An Italian-American founded the Tony Lama boot company.

Within the industry your business serves, there will almost certainly be an opportunity to celebrate Italian-American or Polish-American heritage that will resonate with your customers.

4. Famous birthdays

Image of President Jimmy Carter.

The 39th US President, Jimmy Carter, was born on October 1, 1924.

An essential part of “culture” or “lifestyle” content marketing is creating posts about famous people around the time of their birthday. This tactic can be great if there is a connection between your products, your customers and the person you are presenting.

A celebrity mini-biography might go well with your products. For example, a men’s clothing store might showcase actor Zach Galifianakis’ style using press photos. The article could end with product suggestions for a similar look.

Here are some examples of people you could write about around their birthdays.

October 1st

  • President Jimmy Carter
  • Julie Andrews
  • Zach Galifianakis

October 2

  • Sting
  • Annie Leibovitz
  • Mahatma Gandhi

October 3

  • Tessa Thompson
  • Al Sharton
  • Gore Vidal

October 4

  • Susan Sarandon
  • Charlton-Heston
  • Rembrandts

5. Internet Day

Image by Sir Tim Berners-Lee.

Sir Tim Berners-Lee helped start the internet and thus contributed to the eventual growth of e-commerce.

On October 29, the world celebrates Internet Day to commemorate the creation of the first website by Tim Berners-Lee in 1991. The simple page contains only a short text that reads “This is a test.”

Although that may not seem like much, it’s hard to imagine a world without the Internet. Today, the Internet has become an essential part of our lives.

For this potential vacation, find a way to connect the products or services you sell to the emergence of the World Wide Web.

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