10 Ways to Use Data to Improve Your Customer Relationships


Information is power when running a business. Facts, statistics and analysis of your customers and the tools you use can help you connect more effectively. So how do you narrow down the most useful information? Read on for tips from members of the online small business community.

Improve retention by calculating the customer health index

The more information you have about your customers, the more effectively you can communicate with them. This improvement in communication can lead to increased retention. Find out how to maximize that by calculating your Customer Health Index in this Process Street article by Jane Courtnell.

Collect more payments on time

Billing can sometimes create friction between service companies and their customers. This is especially true when customers forget to pay on time. However, the billing tools you use can help you get paid and eliminate issues. This InvoiceBerry article by Marya Sutimi includes some strategies to try.

Improve your marketing with data blending

There are many places to collect data on your marketing tactics. But looking at all of these different sources can be overwhelming. In this Whatagraph article, Gintaras Baltusevicius explores how mixing data from various sources can help.

Make Your Content Go Viral By Watching Science

There is no foolproof way to make a blog post or video go viral. But there are plenty of examples to look at. Taking a scientific approach can reveal secrets that improve your odds. Neil Patel delves into the science behind virality in this article.

Meet and exceed customer expectations

One of the most important information you should consider about your customers is their expectations. With this data, you can focus on meeting or even exceeding these standards with every interaction. Harry and Sally Vaishnav share tips in this SmallBizViewpoints article. And the members of BizSugar have offered additional thoughts here.

Find out how influencers can improve SEO

Influencer marketing can help businesses reach target customers more effectively. But that’s not the only advantage. With the right data and tracking information, you can even improve SEO. Learn more about influencers and SEO through this article on Search Engine Watch by Joe Sinkwitz.

Consider These Video Marketing Statistics

Video marketing is becoming an increasingly important strategy for online businesses. Having the right information about this tactic can help you tailor your content to what customers want. This article on Startup Bonsai by Matt Moran presents a collection of facts and statistics for businesses to consider.

Use Pinterest for your small business

Pinterest can be a great tool, both for marketing a business and for learning new ways and information about customers. Read this Lisa Sicard Webbiquity article for thoughts on the platform. Then visit BizSugar to see what community members are saying.

Optimize your Instagram presence by learning about search algorithms

Most businesses want to be easily found on Instagram. But the algorithm can make this difficult. Fortunately, learning how things work can help put you in front of more users. Check out this post on Andrew Hutchinson’s social media for more on this topic.

Improve your digital strategy with competing keywords

Choosing the right keywords can make a huge difference in your SEO. However, some companies find it difficult to offer them. Watching your competition can actually help you narrow down certain options to connect with visitors more effectively. Connor Lahey elaborates in this article from SEMRush.

If you would like to suggest that your favorite small business content be considered for a future community roundup, please send your topical advice to: [email protected]

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